Overview
The aim of this project was to design an app for street food vendors and markets that allow users to easily order and pick food.
Role and Duration
User Research, Visual design, Prototyping & testing
Jun-Aug 2022
The Problem
Busy workers and students lack the time to prepare a meal but want the convenience of ordering ahead and skipping the line.
User Research
I conducted interviews and created empathy maps to understand the users I’m
designing for and their needs. A primary user group identified through research
was working adults and students who don’t have time to cook meals.
This user group confirmed initial assumptions about the customers, but research
also revealed that time was not the only factor limiting users from cooking at home.
Other user problems included obligations, interests, or challenges that make it
difficult to get groceries for cooking or go to restaurants in-person.
Insights
Most adults and students are too busy to cook at home
Time
Many menus in apps are text heavy and can be difficult to read and order from
IA
The app will need a straightforward and accessible navigation in order for users to find convenient
Navigation
Ideation
With the user needs discovered and journeys mapped, I started creating the information architecture and low-fi concepts for primary use cases. I then began to conduct usability tests with the low-fidelity mockups.
The Solution
The usability study revealed frustration with the search function. To streamline this flow, I found a more efficient way to showcase results.
